Entertainment Synthesis Foundation: Value Investment, Professional First, Serve Industry

[BetelnutChain 12]

 

 

Singapore Entertainment Synthesis Foundation is a professional investment fund focusing on functional diet, health and entertainment industries. In the past few years, it has successfully invested in artificial meat unicorns such as Beyond Meat, JUST, and Memphis Meat. Unicorns that invest in alternative foods are not new, and many venture capitalists are also participating. However, the approach of the Entertainment Synthesis Foundation is obviously different from other venture capital institutions, which is mainly reflected in the Entertainment Synthesis Foundation's rebuke. Huge funds have built a general supply chain system by itself, and have continued to invest in the field of information technology, using big data and blockchain technology to provide support for business decisions, and at the same time deeply participate in corporate management, provide superior resources for companies, and help companies grow quickly，not ust seek a few seats on the company's board of directors.

 

It is precisely because of the pragmatic development of the Entertainment Synthesis Foundation that has promoted the rapid development of the artificial meat industry in recent years. After the listing of Beyond Meat in 2019, it has brought dozens of times of high returns to the Vision Fund. The artificial meat that was once misunderstood is now entering thousands of households. The well-known fast food brand KFC also announced not long ago that it will introduce hamburger products using artificial meat in China.

 

 

 

Obviously it can enjoy the investment income, why does the Entertainment Synthesis Foundation spend such a high price to provide professional services for the companies it invests in? This is inseparable from the investment philosophy of Magee Toland, the founder of Entertainment Synthesis Foundation.

Entertainment Synthesis's investment management philosophy

 

 

 

At the beginning of the establishment of the Entertainment Synthesis Foundation, Magee and his colleagues established the investment management principles of "value investment, professional first, serve industry". Among the many investment targets, they will select companies that can improve people's quality of life and bring long-term value to people for investment. The next thing to do is how to do effective post-investment management, which requires the foundation to have a physical service foundation. The first private equity fund product issued by the foundation since its establishment in 2010 is called the Vision Fund. The meaning is to provide more nutritious and healthier diet options for the whole society through investment and management in the functional diet industry. Nowadays, the investment scope of the fund has expanded to the health industry, cultural entertainment industry and other emerging industries, but the original intention of value investment has not changed.

 

Magee, the founder of Entertainment Synthesis, knows that it is not enough to invest funds in these unicorns. Take the food industry as an example. The industry has been monopolized by traditional industrial capital for a long time. It is so difficult to innovate and break through it. As a senior expert in the food supply chain for many years, he realized that it is necessary to integrate resources and establish a supply chain system that is not controlled by traditional industrial capital to achieve breakthrough. In order to help the artificial meat industry achieve long-term development, Magee has integrated a large number of industrial resources through the Entertainment Synthesis Foundation, and has reached strategic cooperation intentions with food giants Hometown, French's Food and other companies. On the one hand, it has joined forces with traditional industrial capital to seize the available resources. On the other hand, Magee has invested in the establishment of its own supply chain system in the United States, integrating raw materials, processing, and logistics and distribution, so that all companies invested by Vision Fund can use this system to achieve efficient resource transfer and achieve large-scale expansion.

 

The advantage of this is that it can not only help these companies to grow rapidly, but also allow the Entertainment Synthesis Foundation to deeply bond with these companies to form a substantial community of interests, allowing high-quality companies to continue to create income for the fund like a snowball. Facts have proved that this practice has promoted the development of Entertainment Synthesis' investment system.

 

In the past ten years, with the acceleration of the pace of life of the urban population, especially the acceleration of urbanization in the Asia-Pacific region, the development of functional diets, fashionable drinks, health industries, and film and television entertainment has been very rapid. Entertainment Synthesis Foundation invested in Silicon Valley's meal replacement innovation company Soylent in 2015. The company's current valuation has reached 1 billion US dollars and has become a unicorn in the new meal replacement industry. In 2016, the Entertainment Synthesis Foundation participated in STX Entertainment, a new American film and television production platform led by Tencent and PCCW, and is now valued at nearly US$2 billion; in 2017, it invested in the emerging e-cigarette brand Ovale, and entered the genetic testing market in 2018. Invested in a number of powerful industry unicorn companies such as Illuminia, a genetic testing equipment company, and Progenity, a genetic testing technology company. Entertainment Synthesis Foundation uses its own resource advantages and technological advantages to help these companies obtain excellent market channels, and uses technology to help companies do business management and global promotion. Because only the company has broad development prospects, the capital can obtain long-term and stable returns, which requires mutual promotion by both parties.

Continuously explore the market potential of new industries

 

 

 

These successful investments made Entertainment Synthesis Foundation quickly become a dark horse in the private equity industry and began to attract more and more high-end investors. Today, the scale of assets managed by the Entertainment Synthesis Foundation has reached US$5 billion, and it contributes an average of 28% returns to investors every year. In order to continue to bring returns to investors, Entertainment Synthesis Foundation is continuously investing in new industries. At present, Entertainment Synthesis Foundation is deploying the refreshing fast-moving consumer goods market, of which the betel nut industry is the investment focus.

 

Coffee, alcohol, tobacco, and betel nut are recognized as the world’s top four refreshing fast-moving consumer goods. Among them, coffee, alcohol and tobacco are already well known to the public. People’s awareness of the corresponding product brands and categories is very high, and the room for market expansion is almost saturated. However, betel nut is an exception. At present, the main consumption areas of betel nut are concentrated in the Asia-Pacific region. India and China are the world’s largest betel nut markets. However, these regions have not produced internationally renowned betel nut brands, and the industry’s production capacity is highly dispersed; There are many misunderstandings about betel nut, and health concerns are an important obstacle hindering the further expansion of the betel nut industry.

 

In fact, the betel nut industry is undergoing transformation. The traditional high-temperature smoked black fruit production process is being eliminated by many companies. Some excellent betel nut companies have adopted low-temperature endogenous smoke and roasting technology to produce betel nut black fruit. The betel nut produced by this process can not only take into account the taste but also the health and environmental protection, it completely subverts many people's cognition of betel nut in the past. Entertainment Synthesis Foundation believes that betel nut itself is no less neurostimulating than cigarettes, alcohol and coffee, but is less addictive; in the long run, the new and healthier betel nut products will be the best on the market than tobacco, alcohol and coffee. Excellent refreshing product, this is a rare new opportunity.

 

Entertainment Synthesis Foundation has selected 21 leading betel nut companies in the world and will establish long-term strategic cooperation and investment relationships with them. Among them, Hainan, China, is home to the world's largest betel nut industry cluster, and Hainan Province has the advantage of a free trade zone policy, which is very beneficial to the investment, financing and development of the industry. Perhaps in the future, the world-renowned betel nut brand will be born in Hainan.

summary

 

Gill Hood, CMO of Entertainment Synthesis Foundation, said in an interview with the Financial Times: The success of the fund depends on our consistent investment philosophy. Changes in the investment field have never changed the investment principles of Entertainment Synthesis Foundation. Any industry needs professional management services, so we have always upheld the investment management philosophy of professional first and serving the industry. This is our biggest advantage.

 

 

With the rapid development of big data and blockchain technology, the business sector has more and more demand for these cutting-edge technologies. Now all walks of life are very sensitive to big data, and it is very important to make business decisions based on big data. Last year, Entertainment Synthesis Foundation established a big data technology analysis department and a blockchain research and development department, specializing in industrial data analysis, market research, and technology research and development. The purpose is to better help the fund in investment management and better provide services and support for the invested enterprises.

 

As an atypical capital in the private equity market, Entertainment Synthesis Foundation is empowering the industry with its unique investment complex model, allowing capital not only to stay in equity investment, but to integrate industry and finance, and to allow resources and technology empower industry development to achieve long-term win-win results. It is believed that the Entertainment Synthesis model will become a model of investment focusing on industry in the future, allowing investment funds to move toward industrialization and specialization.

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