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  1. In the blockchain industry, empowering entities and industry landings are common topics. Many blockchain projects are trying to integrate with the physical industry through different channels to promote blockchain technology to truly enter the business world and people’s life. According to our analysis of all current blockchain projects, traceability of deposit certificates, financial services, and data storage are the most widely used fields, while a large number of blockchain projects that are known to be connected to the physical industry are actually difficult to land. The blockchain technology is essentially the superstructure of the Internet technology and cannot exist without the Internet; if the blockchain does not have a key point of perfect integration with the physical industry, it can only be a castle in the sky. However, a new project Betelnut Chain (BNC) has attracted our attention recently, and it is likely to rewrite the story of blockchain empowering the physical industry. Different from the current DeFi concept in the industry, the Betelnut chain completely starts from the global betel nut industry, and uses the integration of betel nut ecological consumption and token mining as the integration point of the blockchain technology to empower entities, taking advantage of the broad prospects of the betel nut industry transformation and development. In the future, the betel nut chain is expected to become a textbook-level case of blockchain landing. Why is the betel nut industry? In people's eyes, the betel nut industry is a typical traditional industry. The industrial chain is long, the infrastructure is outdated, and the production technology is backward; the audience has obvious regional characteristics, and its health risks also restrict the development of the industry. But now, as the most important betel nut producing area in the world, Hainan is experiencing an industrial revolution in the betel nut industry. Since 2013, the Hainan Provincial Government has vigorously promoted the development of the green betel nut industry. In a few years, it has eliminated a large number of workshops that use smoked earthen stoves to make betel nuts, integrated industrial resources, and developed large-scale betel nut processing enterprises. As of 2019, the green production process has been very perfect. The betel nut produced is not only healthy and environmentally friendly, with a better taste, but also has a lower production cost than before, laying a solid foundation for large-scale operation and globalization of the industry. The Betelnut chain was born under such a background. Betel nut is the world's fourth most refreshing high-frequency consumer product after tobacco, alcohol and coffee, with a global consumer group of 1.2 billion people. However, with such a huge market, the consumption area is concentrated in the Asia-Pacific region, and entering the European and American markets still faces challenges. This is all due to the backwardness of the traditional betel nut industry. While the Asia-Pacific market is still in the development mode of traditional betel nut technology, Hainan has taken the initiative to upgrade the industry and quickly made healthy betel nut the main force in the domestic betel nut market. This allows us to see the potential power of the international betel nut industry to replicate the Hainan model. Once the green, good-tasting and high-efficiency healthy betel nut sells in the Asia-Pacific region, it is just around the corner to enter the global market. The market position of betel nut is expected to be comparable to that of tobacco. Capital brings blockchain technology into the game, a new idea for traditional industries In fact, capital has long been eyeing the betel nut industry. The success of the Hainan model has allowed a group of capitals to see a major historical opportunity for healthy betel nut marketing worldwide. Among them, Singapore's Entertainment Synthesis Foundation, which focuses on investing in functional food, health and cultural industries, is the most active layout of the betel nut industry and has made strategic investments in 21 important companies in the global betel nut industry chain. According to an internal report of the Entertainment Synthesis Foundation, the future output value of the betel nut industry is expected to exceed one trillion US dollars within five years, and the Hainan model is the focus of their layout。 In order to better integrate the resources of the global betel nut industry and form a joint effort to build a global betel nut industry ecosystem, Entertainment Synthesis Foundation has invested in building the world's first betel nut public chain focused on serving the betel nut industry, and the invested betel nut companies will jointly maintain Betelnut chain, and build the chain ecology. The Betelnut chain connects all the companies in the betel nut industry chain, uses blockchain technology to realize the industry-wide traceability of raw materials and products, puts the important deposit data of enterprises on the chain, and realizes value exchange and supply chain in the industry through BNC token; build a smart futures trading platform based on the betel nut industry, betel nut industry digital ecological park and industry incubation, smart logistics and other diversified applications; form five industrial ecological applications with the Betelnut chain as the core, and comprehensively reform the current global backwardness based on the Hainan model. The new betel nut industry has allowed blockchain technology to inject new blood into the traditional betel nut industry and promote the internationalization of betel nut. Consumption mining: the key to industry landing As we mentioned at the beginning of the article, blockchain technology empowers the physical industry to require an effective integration point to achieve application landing, but many projects do not have a good integration point, which makes blockchain applications unable to land. The Betelnut chain has found a very good industrial fit point to link the five ecology, which is consumer mining. Consumption mining has always been a conceptual vocabulary before, more like a consumption reward mechanism; however, the Betelnut chain uses a POSC consensus mechanism, and users will get corresponding computing power every time they consume. These computing powers are intelligent through Staking contract, which is real consumption mining. According to the white paper of Betelnut Chain, 40% of BNC tokens will be produced through consumption mining, which is a relatively large proportion. Moreover, the Betelnut chain implements a dual-token system. BNC is the basic token, and holders can participate in the governance and ecological construction of the Betelnut chain. BUSD is a stable currency that can be generated by collateralizing BNC or other mainstream currencies. In the five ecosystems of the Betelnut Chain, users can only consume BUSD with stable value, and the computing power obtained from consumption will be used for BNC mining. The biggest advantage of the "dual-token system + consumption mining" mechanism is that it can not only realize the separation of production and sales, but also combine consumption and investment perfectly to form a closed loop of benign development of the entire ecology. For betel nut companies, the more betel nut products sold, not only the more income, but the more the computing power of the whole network increases, the greater the ecological value. For consumers, every time they consume, they will contribute computing power. The BNC produced by these computing power mining becomes the benefit of consumers. Consumers silently become investors in the entire industry while consuming; consumers can also use these BNC conducts staking to further support the industry, or mortgage lending to provide liquidity for the entire ecosystem. This economic model will continue to promote the positive feedback of the entire Betelnut chain ecology, which can not only enable the close integration of blockchain technology and industry, but also encourage the rapid increase of ecological value and promote the rapid transformation and expansion of the betel nut industry. Betelnut Chain: Ten billion empires are rising As the initiator of the Betelnut Chain, Entertainment Synthesis Foundation provides not only financial support, but also a full range of management, resources and technical support. Entertainment Synthesis Foundation is an atypical value investment institution. The ways they support the development of enterprises include: providing their own supply chain channels for food accumulation, helping enterprises organize and docking industrial resources; investing in the research and development of big data and provide blockchain technology for the enterprise. Entertainment Synthesis Foundation is helping chain companies to build the five major ecological infrastructures of the Betelnut chain in an all-round way, providing the greatest convenience for enterprises to settle in, and promoting the rapid industrialization of the Betelnut chain. According to the plan of the Entertainment Synthesis Foundation, the Betelnut chain will complete the establishment of a full-process traceability platform within half a year from the launch of the Betelnut chain, and the intelligent futures trading platform will be realized within one year, and the Betelnut chain will be connected to hundreds of betel nut industry chain companies in one and a half years; The construction of the areca digital industrial park will be completed during two years, and other diversified derivative services will be launched two years later. According to the estimates of the Entertainment Synthesis Foundation, after the completion of the five ecological constructions of the Betelnut chain, there will be at least 100 companies on the chain, the global daily active population of the mall will reach 300,000, and the annual sales of betel nut on the platform will exceed 5 billion yuan. The annual transaction scale of the platform is expected to reach 2 billion yuan, and the five major ecological sectors will contribute 12.6 billion yuan to the entire Betelnut chain ecology. The token BNC of the Betelnut chain will also increase its value with the increase of ecological income. We expect that driven by the Betelnut chain, the betel nut industry will usher in a period of explosive development, opening up the global consumption pattern of betel nut; as the total amount of BNC is fixed, a large number of BNC will return to the ecology for staking, and the value of BNC will go upward. A tens of billions of betel nut empire is emerging. We believe that in the next two years, the Betelnut chain will most likely become a classic case of the successful combination of blockchain technology and the physical industry, and will be written into the textbook of business administration. We also expect more and more industry explorers to find more integration points of blockchain technology and physical industries, so that blockchain can truly enter the homes of ordinary people.
  2. Nowadays, blockchain has become one of the powerful technical means in the current digital economy era, and is regarded by more and more industries as an effective way of self-innovation. Through the news data of various media on the Internet, we found that the application fields of blockchain are diversified. Finance, technology, real estate, medicine... Whether it is a high-tech industry or a traditional industry, blockchain is constantly enabling the real economy, the entire industry is constantly refreshing people's imagination. Recently, another project that uses blockchain technology to empower the industry has been launched. It is the first digital public chain of the betel nut industry in the world-the Betelnut Chain. The new combination of the betel nut industry and the blockchain has attracted the attention of the market, and can the Betelnut chain really achieve a breakthrough and help the industry to achieve self-change? We are very curious about this. The traditional betel nut industry continues to bear the burden The betel nut industry can definitely be regarded as a very traditional industry. Betel nut originated in Malaysia and has now gone global. It has existed for many years. It is very easy for people to buy betel nut in the streets. In the past few years of the betel nut economy, the industry has made a lot of contributions to promote the consumption development of the real economy. According to relevant agency data, the global consumers of betel nut exceed 1 billion, and the overall market size has reached 100 billion. Betel nut also provides a large number of jobs to the society. Although the demand for the betel nut industry is huge, in daily life, we seem to seldom associate it with terms such as “technology” and “efficient”. The production of betel nut is moving from agriculture to industrialization. In addition to the expansion of production capacity, machines are used for the liberation of manual labor, the betel nut industry does not seem to have many new breakthroughs. Online information shows that betel nut has become a product with high economic benefits. Betel nut itself can be eaten directly, and the threshold for buying and selling betel nut is very low. Because of this, the massive and disorderly market competition is not surprising. There is not much information about betel nut planting experience and processing channels that can be found on the Internet. The acquisition channels of some planting and pest control knowledge and environmental protection processing technology are still narrow and the cost is relatively low. In addition, it is also difficult to find a well-known professional large-scale portal platform to connect the betel nut with global services. On the whole, the betel nut industry is lacking in the provision of basic services such as raw materials, supply chain networks, and manual customer service. Except for online and offline advertising and marketing, it seems that we rarely have access to other intelligence and knowledge about betel nuts, and there is a lack of objective and comprehensive value promotion for betel nuts in the market. It is easy for everyone to notice that people's attitudes towards the betel nut industry as a whole show obvious polarization. Some people think that it is carcinogenic, backward, and environmentally friendly. Some people think that some of its biological components have practical value. Because the deadlock of cognitive differences has not been broken, the value of betel nut is also limited in the process of market circulation. In addition, in the process of large-scale flow of betel nut related and derivative products to the market, there have been many strange knockoffs. Compared with the big brands on the market, these counterfeit products are not clean and safe in use, which has aggravated the chaos in the market and also increased the difficulty of supervision. As a consumer product, betel nut has diversified business needs like the rice, flour, grain and oil industry, such as futures trading, asset management, legal consulting, market analysis, etc. However, in the current market, there are still too few information and access channels. There are still gaps in the supply of many corresponding services. What did the Betelnut chain do? In response to the above-mentioned series of problems, the Singapore Entertainment Synthesis Foundation initiated the Betelnut chain. Through analysis of this project, we found that the Betelnut chain has four prominent advantages. The first is one-stop data resource integration. The Betelnut chain is actually a low-level application system based on the whole betel nut industry chain built by blockchain technology. It integrates multiple different application service platforms on the whole Betelnut chain, and then connects to users. In other words, users can enjoy one-stop integrated resources and services through the Betelnut chain. Since it is applied on the public chain, the public chain itself does not restrict the user's identity, so it has a high degree of openness and is conducive to the participation of global users. Secondly, the Betelnut Chain has established a real data environment. Based on the characteristics of multi-point distributed collaboration of blockchain technology, Betelnut chain can create a trustless chain ecology. In the current era, there are many basic disciplines and innovative technologies that provide services such as integration and analysis for information flow, and the Betelnut chain uses the data storage and immutability of blockchain technology to collect and record huge data of the global market to provide real data support for the analysis of quantitative different value models in the future. For the betel nut industry, this will help it integrate with the digital economy and develop scientifically. In addition, the non-tamperability of data on the Betelnut chain means that everyone has a way to trace the product attributes. Of course, it is not only product data, but also some user's asset data on the chain, warehousing and logistics operation data, etc. The data seems to form a knowledge graph. With other technical services such as artificial intelligence and big data analysis, the Betelnut Chain may avoid some industry copycats and fraud to a great extent. From another perspective, the emergence of the Betelnut chain has also prompted the industry chain to explore and develop a more segmented ecology. In addition to pooling traffic, the Betelnut chain may promote more talent employment and accelerate the formation of industry international standards. Low cost - high efficiency is also a feature of it. The Betelnut Chain stipulates that two digital tokens are issued, namely the stable currency BUSD and the on-chain equity token BNC. The former is suitable for other digital asset transactions and over-the-counter transactions, and the latter, as the ecological circulation rights of the entire Betelnut chain, can receive dividends by participating in ecological construction activities such as voting and governance. Many ecological platforms have been built on the application layer of the Betelnut chain, such as warehousing supply chain, industry-wide traceability, etc. When these platforms are facing global users, the differences in exchange rates and transaction procedures in different countries may cause problems such as actual operation trading cycle elongated and the value lost. Based on the Betelnut chain's digital token model, when using different platform services, users do not need to spend too much time and cost, and do not need to perform cumbersome operations. In some cases (such as cross-border settlement), the additional fees that need to be paid by traditional channels have been exempted. From this point of view, the Betelnut Chain does simplify the transaction process and save participation costs. Finally, the Betelnut Chain meets the needs of data openness and privacy at the same time. Blockchain technology has now been given many new changes. You may think that blockchain is blindly open, but in combination with reality, you also know that complete openness is often not practical. The Betelnut chain uses cryptographic encryption, zero-knowledge proof, etc., so that the Turing machine can correctly perform related steps under the premise of ensuring privacy, eliminating the risk of third-party leakage. In addition, the Betelnut Chain uses cross-chain expansion technology to maintain the performance of the public chain at a stable level, allowing users to perform privacy processing on sensitive data while breaking data islands. In this way, the Betelnut Chain can meet the data needs of multiple roles. Betelnut chain creates a new future According to the vision of the initiator Entertainment Synthesis Foundation, they hope that the Betelnut chain can become a new and open solution to industrial problems, helping the service providers and consumers of the entire betel nut industry to better integrate into the industrial ecology. Through the demand design ideas of the Betelnut chain, it can be found that the reason why many traditional industries are suitable for combining blockchain technology is because the industry itself has the limitations of information and data networks, which causes a certain waste of resources and lacks effective, feasible and comprehensive solutions. This is why many industries want to join forces with blockchain technology. Official information shows that the team members behind the Betelnut chain project are from all over the world. The project executives are talents in food, supply chain, finance and other fields. They have many years of industry work experience. These backgrounds determine that the Betelnut chain can stand in the international market to arrange from perspective. The current betel nut industry has huge commercial value, and the Betelnut chain is tantamount to the redevelopment of value. With the open chain ecology, it is very easy for people to participate. In addition to source participants such as raw material growers and equipment providers, the formation mechanism of the Betelnut chain also has the opportunity to attract more investors and project companies to form a positive and positive ecological closed loop. Therefore, we believe that the Betelnut chain project has the ability to build a large-scale betel nut industry ecological participation environment, thereby promoting the development and reform of the entire industry.
  3. In 2020, the global betel nut industry officially started a major revolution, and the digital platform of betel nut industry based on block chain technology (BNC) was introduced in a big way. The betel nut chain is created by the well-known private equity fund Singapore Entertainment Synthesis Foundation using block chain technology, which will empower the global betel nut industry from various aspects such as industrial digital information, product link tracing, supply chain finance, big data integration, and industrial value transfer. The Singapore Entertainment Synthesis Foundation united 21 well-known global strategic cooperation institutions around the world as the first launch node of the Betel nut chain to jointly maintain the operation of the block chain network. These strategic partners include: Betel, Betel Leaf - Sale, Elevated Botanicals, Brazil Tour Operator, All3Media America, ABPI, PHT, Hainan Yongsheng Environmental Technology, involving the Betel nut production and marketing, ecological tourism, pharmaceutical industry, media, etc. The betel nut chain will integrate the resources of multiple industries in the future, promote the global marketing of healthy betel nut products, help the industry to move towards an ecological co-construction mode, stimulate the industrial value, and create a new future of betel nut industry. The betel nut industry is about to change, and the empowerment of block chain is at the right time Betel nut is the world's fourth most popular refreshing product after cigarettes, alcohol and coffee, consumed by an estimated 1.2 billion people worldwide, mostly in the Asia-Pacific region. India is the world's biggest producer of betel nut and Pakistan is its biggest consumer. China is the world's second largest producer, consumption of betel nut is rising year by year. Compared with cigarettes and alcohol, betel nut is less addictive. Compared with coffee, betel nut is more portable and more convenient to eat. However, traditional betel nuts are faced with health risks just like tobacco, alcohol and coffee because of the use of earthen stove smoking. In recent years, Hainan, China, one of the world's largest betel nut producing areas, is setting off a revolution in the upgrading of betel nut industry. After years of policy promotion by Hainan Provincial government and technological innovation by related enterprises in the betel nut industry chain, the betel nut industry in Hainan no longer adopts the high-pollution smoking process, but adopts the baking or low-temperature internal circulation smoking process. The betel nut produced by the new technology is more healthy and environmentally friendly, and fully meets the national food hygiene standards. Currently, Hainan Province has eliminated most of the earthen stoves used to smoke betel nuts, a large number of betel nut processing workshops have been incorporated, and more industrial clusters are being formed. The betel nut industry in Hainan is developing towards intensification and industrialization. But at the same time, due to the long betel nut industry chain, the industry lacks quantitative management; Moreover, the healthy betel nut product line is single, the industrial ecology is not mature yet, and the upscale market has not been opened yet, so supporting industries are urgently needed. Betelnut chain will base on the technology of the block chain , using information digitization technology to give the betel nut industry chain in an all-round way, and realize the traceability of the whole industry, confirmation of evidence, token incentives, token consumption, token inquiry, token settlement, token transfer and other functions, open up the internal circulation of the industry, integrate consumption and industrial finance, and promote the development of the industry. Hainan is currently the largest healthy betel nut producing area in the world. If the technology and experience of Hainan are promoted to the global betel nut market, it will promote the complete transformation of the global betel nut industry to scale, environmental protection and health, and make betel nut become a refreshing consumer goods comparable to tobacco and alcohol, inspiring trillions of market scale. Use innovative blockchain technology to create Betelnut Chain The system architecture of the betel nut chain needs to be in full compliance with the operational logic of the physical industry, and it will create a more sustainable, decentralized, and innovative betel nut industry with brand-new landing thinking and new marketing concepts. Therefore, its system architecture adopts a layered system, which is divided into application layer, interface layer, blockchain core layer and infrastructure layer. In the design of the token model, Betelnut Chain adopts a dual token model, namely BNC equity token and BUSD stable currency. BNC is the key button for Betelnut Chain asset replacement. Owning BNC can be circulated and exchanged in the Betelnut Chain DApp (decentralized application), and holding BNC can enter the Betelnut Chain digital platform for corresponding resource replacement. BUSD is a stable currency anchored to fiat currencies. Through the CDP (collateralized debt warehouse) mechanism, users can generate BUSD by over-collateralizing digital currencies such as BNC for payment, consumption, lending and other derivative services. Digital assets are currently under development, and related applications will be available soon. In the underlying blockchain technology, the Betelnut chain adopts a new and original consensus mechanism—POSC (Proof of Stake&Capacity) . POSC integrates the advantages of multiple consensus mechanisms, avoiding multiple shortcomings of other consensus mechanisms, and not only solves the problems of excessive waste of energy, slow transaction speed caused by POW and oligopoly caused by ASIC,but also solve the problem of excessive centralization caused by POS. Betelnut Chain will combine industry-leading IPFS decentralized storage technology to ensure the safe storage of user data in business activities, greatly reducing storage costs, and avoiding waste of storage space. Through cryptography, everything has its own Code and automatically identify duplicate files. The Betelnut Chain has a built-in cross-chain interaction mechanism, which aims to promote cross-chain interaction between blockchains. This is achieved by simplifying the proof of message existence and message sequence proof. These proofs are combined with the application architecture design surrounding information transmission, and at the same time, the details of cross-chain interaction and verification can be hidden, avoiding disclosure to application developers. The establishment of a cross-chain mechanism is conducive to the rapid exchange of assets and information between different public chains, meets the diversity of payments, breaks the barriers between different assets, and realizes the maximum development of the betel nut chain. How does the Betelnut Chain empower the development of the Betelnut industry The betel nut chain is designed and developed according to the characteristics of the industry. Compared with the traditional industry platform, the betel nut chain has the following advantages: Establish an audit mechanism to trace the source of the whole process of planting, picking, processing, warehousing, logistics, and consumption of betel nut; 2. Launch a decentralized intelligent futures trading platform, and use fintech to transform the industry's financing development problems; 3. Use blockchain technology to break geographical restrictions and create a global decentralized service model Use BNC digital assets to stimulate consumption, which greatly stimulates the consumer demand of users; 5. Use the concept of supply chain finance to integrate the resources of the betel nut industry chain and create a global betel nut industry community. The betel nut chain will build a complete diversified application ecology on the application layer, including a fully traceable e-commerce platform, on-chain asset confirmation and transaction services, supply chain financial services, smart futures trading platform, etc. It will also build a betel nut ecological industrial park. Enabling the development of the global betel nut industry in all directions. The betel nut chain is based on blockchain technology to create a full-process traceability e-commerce platform, which will integrate blockchain traceability, live broadcast traceability, source code traceability, environmental monitoring traceability, intelligent vending refrigerators, etc.,to integrate all information of betel nut planting, processing, packaging, transportation, warehousing, distribution and delivery are recorded on the chain to create a blockchain traceability system for the whole life cycle of betel nut. Through the betel nut chain "encryption" on each betel nut product, so that the whole process of production and circulation can be followed. Consumers can obtain confirmation information by tracing the betel nut blockchain, thereby solving the "trust crisis" of food and breaking the boundaries of global betel nut the industry , form a consensus on the decentralized blockchain community and reshape the betel nut industry system. The betel nut industry chain is long, and there may be various risks related to capital flow. The supply chain finance of the betel nut industry will be digitalized, intelligent, and relying on the blockchain paradigm to help form the future industrial ecology. Blockchain technology based on smart contracts closely connects futures exchanges, delivery warehouses, inspection departments, banks, and futures companies, which can improve process operation efficiency, shorten capital circulation cycles, reduce delivery risks, and promote the linkage of futures and spot markets. The development of the supply chain finance business will have an impact on the structure of the betel nut industry. Giants in the same industry will compete in this link. The platform that can better realize the flow of funds can establish closer business cooperation with the upstream and downstream suppliers and dealers of the betel nut industry. . The Betelnut chain will select 21 tourist attractions around the world, from the perspectives of tourism and ecological shopping malls, to create a global and sustainable ecological industry system; and launch a betel nut-themed tourism and leisure services, so that users can experience betel nut products, while fully enjoy different cultural scenery. At the same time, the betel nut chain will also build an ecological boutique mall, including betel nut tea, wine, pharmaceuticals and other products, allowing consumers to buy freely, combined with the characteristics of blockchain traceability and digital token payment, so that consumers can buy safely and eat at ease, at the same time can also enjoy cheap, efficient and global payment methods, which greatly reduces the purchase cost. Summary The betel nut chain will cooperate with the global betel nut industry to promote the construction of diversified industry platform and promote the healthy betel nut to become the development trend of the global betel nut market. At the same time, it opens up more scenes of betel nut industry ecology, and gradually extends ecological application to diversified application scenes such as financial insurance of betel nut industry, intelligent logistics of Betel nut industry and innovation incubation of Betel nut industry. The betel nut chain will not only lead the global betel nut industry into the era of block chain digital assetization, it will also become a model of block chain empowering industry development and set an example for the transformation of other traditional industries!
  4. Since the entertainment program of Mango Channel (Hunan TV) went viral across the country, Hunanese have successfully turned betel nut into a fashionable snack food for young people nowadays. If you enjoy chewing betel nuts but do not know the value of the industry behind it, you may miss a great opportunity to make a fortune! The betel nut industry is undergoing radical changes. The industrial upgrade has paved the way for healthy betel nut to become the world's best-selling refreshing high-frequency consumption product. The keen capital has already seen the large value of this industry in the future. The change of the betel nut industry is about to start. The huge market value of imagination is like a rich mine, waiting for people to discover. Betel nut industry is about to explode Hainan is the largest betel nut producing area in China. Many years ago, in order to get rid of the backward industry status of betel nut and completely changed the market image of betel nut, the Hainan government started to promote the green process upgrade of the betel nut industry since 2013. After several years of hard work and the continuous improvement of the production process of betel nut by related enterprises, Hainan has gradually completed the ban on the betel nut workshops of smoked soil stoves in the province since 2017, and all large betel nut manufacturers have adopted green, environmentally friendly and advanced baking technology and low-temperature internal circulation smoking technology to produce betel nut. The betel nut produced by the new technology is not only healthy and environmentally friendly, but also tastes better. Few people realize what it means to upgrade the betel nut industry in Hainan, but international capital has begun to actively deploy the betel nut industry. Betel nut is the fourth most refreshing high-frequency consumer product after tobacco, alcohol and coffee. Among them, betel nut is the least addictive and has the least harm to the human body. It rich in betel nut polysaccharides and polyphenols which are very beneficial to health. If the new process can produce completely healthy betel nut under safe, pollution-free and cost-controllable conditions, it can be predicted that betel nut will become a perfect refreshing product in the eyes of the public, and the market sales are expected to be comparable to the world's largest addictive consumer product tobacco. , The market size is more than one trillion US dollars. At present, the global consumers of betel nut is only 1.2 billion, almost all of which are concentrated in the Asia-Pacific region. To make betel nut worldwide, capital is required to integrate industrial resources and promote the internationalization of the industry. The Entertainment Synthesis Foundation of Singapore is deploying the global betel nut industry, and the betel nut industry in Hainan will become the highlight of its strategic investment. In order to integrate the resources of the global betel nut industry and promote healthy betel nut products and production technologies globally, The Entertainment Synthesis Foundation has invested a large money in building the Betel Nut Chain, a digital platform for betel nut industry assets based on blockchain technology, and united 21 strategic partners in related industries as starting nodes to maintain the betel nut chain network together. Five ecological applications highlight the economic value of the Betel Nut Chain The Betel Nut Chain is built completely based on the logic of the betel nut industry, which is very suitable for the development model of the betel nut industry. The token of the betel nut chain—BNC is the core of the betel nut chain to serve the betel nut industry. After the betel nut chain is launched, the five major ecological sectors based on the betel nut chain will also be launched one after another. BNC will run through the entire ecology. There are problems in the betel nut industrial system, such as inconsistent standards, lack of sustainable development business model, difficulty in asset circulation, liquidity and financing development, etc. These five ecological sectors include: full process traceability e-commerce platform, full supply chain financial platform, smart futures trading platform, betel nut industry digital ecological park and diversified scene applications. 1. The full process traceability e-commerce platform The full process traceability e-commerce platform helps the industry to build a complete traceability ecology, and records all the information of all stages of betel nut include planting, processing, packaging, transportation, storage, distribution and delivery on the chain, and builds a betel nut whole life cycle blockchain traceability system. The application service interface includes an anti-counterfeiting verification interface, a data on chain interface, data query interface, and traceability query interface. BNC is the credit mortgage certificate of the e-commerce platform, and merchants need to mortgage the BNC to obtain the corresponding qualifications. All traceable products in the e-commerce platform can be sold on the global e-commerce platform, and can be traced from picking to retail. 2. The full supply chain financial platform The full supply chain financial platform connects all companies and financial institutions in the supply chain through the blockchain, connects upstream and downstream, improves the efficiency of capital allocation, supports small and micro enterprises in financing based on the supply chain, reduces financing costs, and deeply activates financial resources. BNC will become the circulation certificate of the supply chain financial platform, supporting small and micro enterprises to finance based on the supply chain. The platform will charge corresponding handling fees, and airdrop dividends to BNC holders based onthe annual handling fee and other profits. 3.Smart Futures Trading Platform The smart futures trading platform will connect global futures exchanges, and use smart contract—based on blockchain technology to closely link futures exchanges, delivery warehouses, inspection departments, banks, and futures companies to improve process operation efficiency, shorten capital circulation cycles,reduce delivery risks and promote the linkage of futures and spot markets. The smart futures platform will take out 20% of its profits every year for the BNC ecological repurchase. At the same time, holders of BNC ecological tokens can get a fee reduction or exemption for the smart futures platform. 4.Betel Nut Industry Digital Ecological Park The betel nut chain will select 21 tourist attractions around the world to create a comprehensive industrial digital ecological park for betel nut intensive processing, biopharmaceuticals, popular science tourism, residential and health care, warehousing and logistics, and betel nut culture, including ecological boutique shopping malls, providing betel nut tea, liquor, pharmaceutical products and other businesses. The eco-industrial park built by Betel Nut Chain will mainly focus on tourism and eco-mall to create a globalized and sustainable eco-industrial system. BNC holders will enjoy membership benefits, and 10% of the profit of the eco-park will be airdropped to BNC holders every year. 5.Diversified scenes application The Betel Nut Chain will also expand more scenarios of the betel nut industry ecology, and gradually promote diversified application scenarios such as betel nut industry financial insurance, betel nut industry intelligent logistics, and betel nut industry innovation. BNC will open up the above-mentioned multiple application scenarios of the betel nut industry, gradually promote the implementation of applications, promote the circulation of BNC in more fields, and bring ecological development dividends to all BNC holders. The appreciation logic of BNC Users who hold BNC will have the right of participating in the voting of governance of The Betel Nut Chain, dividends share, payment preferences, ecological repurchase dividend rights and priority subscription rights. All transactions of BNC holders on The Betel Nut Chain will be exempted from processing fees. The ecological dividend generated by the ecological construction of The Betel Nut Chain will be distributed to all token holders; the governance parameters of the BNC decentralized financial platform will be voted on jointly by all BNC holders, who can also participate in mortgage liquidation to make profits; The Betel Nut Chain will spend 10% of the profits every quarter in the secondary market to repurchase BNC for destruction, and all BNC holders will share the results of ecological value enhancement. BNC holders will have priority trading rights after the launch of betel nut futures derivatives on the smart futures trading platform. According to the development plan of The Betel Nut Chain, the five ecology will become the largest source of value for the entire betel nut chain. It is estimated that the revenue of the five major ecological sectors will reach 12.6 billion yuan in the following year after The Betel Nut Chain is launched. As the total amount of BNC is fixed, the value of BNC will surely enter an upward channel. According to official estimates, in the next year, the transaction scale of the smart futures trading platform will reach 2 billion yuan, and the value of BNC is expected to exceed 100 yuan; within one and a half years, ecological cooperation institutions will exceed 100, and the sales of betel nut industry will exceed 5 billion yuan. The daily active population of the Betel Nut Chain Mall will exceed 300,000; then the Betel Nut Digital Ecological Industrial Park will be gradually improved, which will attract more users to consume and produce more BNC through consumption mining. Two years later, the ecosystem of the betel nut chain industry will be gradually stabilized, the platform under the chain continues to upgrade, and the ecosystem on the chain continues to grow. It is expected to become the leader of the global betel nut industry, and the price of BNC will exceed 1,000 yuan. In the future, The Betel Nut Chain will start mining for consumption when the total computing power meet the standards set by the smart contract, and 40% of the BNC in the entire network will be produced through consumption mining. The computing power resources rewarded by the user's consumption can be invested in the computing power pool for mining, and the output BNC will be released in batches. Users can also directly pledge BNC to enter the computing pool to participate in lock-up mining, and jointly maintain the development of The Betel Nut Chain. When the value of BNC continues to increase with the expansion of the industry, mining revenue will also increase, which will surely attract more users to participate in consumption mining and promote the value of the entire betel nut chain ecology. At the same time, The Betel Nut Chain has also taken a series of measures to reduce the circulation of BNC. The smart contract will airdrop 1% of assets to nodes according to the underlying agreement to promote ecological implementation; the betel nut chain will open the boutique betel nut market for BNC holders and launch futures trading, and part of the commission will be used for ecological co-construction; the betel nut chain will also Through the burning repurchase mechanism, the burned BNC will be distributed to miner nodes and users who participate in consumption mining. The pledge destruction mechanism will destroy part of the transaction fees generated in the transaction. The reduction in liquidity will ensure that the value of BNC is in a steady appreciation state. Summery The betel nut industry is going to global stage under the impetus of capital and blockchain technology, promoting more advanced industrial technologies and allowing healthier products to be fully penetrated. It is believe that in the near future, betel nut will become the most popular refreshing consumer goods for people all over the world. As an important promoter of healthy betel nuts, the intrinsic value of The Betel Nut Chain will surely increase by a thousand times, creating huge wealth for all users of The Betel Nut Chain! The betel nut industry has set sail, and the value depression is right in front of us, now or never!
  5. On August 1st, the Entertainment Synthesis Foundation of Singapore announced a USD 8 million investment in Hainan Yongsheng Environmental Technology Co., Ltd. The Entertainment Synthesis Foundation is a professional investment institution focusing on investing in functional catering, health, and cultural and entertainment industries. The institution has strong industrial chain integration and technology research and development capabilities, and specializes in serving the entities under its investment. Investment in Hainan Yongsheng is an important part of the Entertainment Synthesis Foundation's layout of the betel nut industry chain. As the world’s fourth-largest refreshing food, Betel Nut has attracted the attention of the Entertainment Synthesis Foundation very early. As the production process of healthy betel nut continues to mature, Entertainment Synthesis realized that the betel nut industry is about to explode with great market potential. In order to integrate industrial resources, Entertainment Synthesis Foundation spent a lot of money to build the world's first betel nut industry digital platform based on blockchain technology, betelnut chain (BNC). As a strategic partner, Hainan Yongsheng will become the first betelnut chain in China node. Betel nut industry is about to open a 100 billion-level blue ocean market Tobacco, alcohol, coffee and betel nut are the four refreshing products with the largest sales in the world. The market is huge and the consumption frequency is high. The industry is profitable and there are many giants. As we all know, tobacco and alcohol are harmful to people's health and are addictive. Public opinion has a very negative evaluation of the two. At the same time, governments of various countries have become more and more strict on tobacco and alcohol control. As a popular beverage, coffee has long been welcomed by people, but people have been controversial about the impact of caffeine on human health. The traditional betel nut production process requires smoked and roasted betel nut, which can easily produce carcinogens. It is precisely because of this that the scale of the betel nut industry has been tepid, and the development of the industry has been restricted. However, in recent years, with technological innovation and industrial upgrading, the betel nut industry is launching earth-shaking changes, and market opportunities have also opened up. The future market size is expected to be comparable to tobacco and alcohol. China is the world's second largest producer of betel nut, and Hainan's production accounts for 95% of the country. It can be said that betel nut is one of Hainan's important pillar industries. The traditional smoked stove method has greatly restrained the development of Hainan's betel nut industry. The industrial chain is long, the efficiency is low, the pollution is serious, and the betel nut fruit produced is not healthy. For this reason, Hainan Province has initiated a green upgrade plan for the betel nut industry since 2013, and has continuously rectified the local smoke stoves, but over the years, things have not completely changed. A very important reason is that the betel nut produced by the new process cannot achieve the taste of smoked betel nut, and the equipment cost is high and the supporting facilities are not in place. A group of enterprises represented by Hainan Yongsheng have improved the low-temperature smoked and roasted process, the equipment cost is lower, the carcinogen content of the betel nut produced is lower than the national standard, and the taste is comparable to that of the smoked betel nut of the earth stove. As a result, the Hainan betel nut industry quickly entered a period of integration, and the industry chain is undergoing qualitative changes, with more efficient production and more mature product technology. The betel nut industry, which originally had a market size of only tens of billions, is about to open a 100 billion-level blue ocean market in this wave of industrial upgrading. Layout the betel nut industry to seize market opportunities The comprehensive upgrade of the betel nut industry allows the Entertainment Synthesis Foundation to see a broad market prospect in the future. The current layout of the betel nut industry is a historic opportunity to seize the development of the industry. According to the plan of the Entertainment Synthesis Foundation, the foundation has selected the 21 companies with the most growth potential from hundreds of companies in the betel nut industry chain around the world, as strategic partners, providing financing and ecological management technology. Hainan Yongsheng Environmental Technology Co., Ltd. is an important supplier of healthy betel nut production equipment. It has 22 important technical patents in the industry. Its original low-temperature internal circulation smoking technology not only greatly reduces pollution, but also produces betel nut carcinogens. It is far below the national standard, and the taste is first-rate. At present, the largest domestic betel nut manufacturer, taste king betel nut, has settled in Hainan, adopting Hainan Yongsheng equipment, and has become the main force of healthy betel nut. It can be said that Hainan Yongsheng is the backbone of Hainan's betel nut industry upgrading, laying a good foundation for Hainan's betel nut to enter the international market. In the future, as the global market's recognition of healthy betel nuts continues to increase, it will stimulate a huge demand for healthy betel nuts and will force the global betel nut industry to fully upgrade. The use of betel nut will no longer be limited to chewing and eating. The betel nut polysaccharide polyphenol and betel nut essential oil extracted from the betel nut can be made into rich betel nut products, including betel nut tea, betel nut wine, betel nut health products, etc.; Under the policy advantages of the trade zone, Hainan will also develop an eco-tourism industry featuring betel nuts in the future, with huge room for imagination. In the future, Hainan is expected to become the world's largest betel nut industry base, providing environmentally friendly and healthy betel nut products for betel nut lovers around the world. Use blockchain technology to empower betel nut industry development In order to accelerate the development and integration of the healthy betel nut industry, Entertainment Synthesis Foundation invested heavily to build the world's first betel nut industry digital platform based on blockchain technology, betelnut chain (BNC), aiming to efficiently open up the betel nut industry chain and achieve the purpose of traceability of betel nut raw materials, full tracking of production links, anti-counterfeiting of terminal products, compatibility of industrial resources, and combination of betel nut consumption and investment. The betelnut chain takes advantage of the decentralization of the blockchain to provide a friendly industrial chain management platform for betel nut companies around the world, covering the whole process of betel nut planting, picking, processing, warehousing, logistics and consumption. At the same time, the betelnut chain is also an interactive platform for industrial resources, providing supply chain finance, smart futures trading, asset circulation and realizing services for enterprises in the betel nut industry chain. The unique consumption mining economic model of the betelnut chain provides consumers with an integrated platform for the consumption and investment of betel nut products. Consumers buying betel nut products in a mall based on the betelnut chain will consume computing power, which will help users obtain the BNC token of the betelnut chain, allowing consumers to enjoy the betel nut while also obtaining investment income from the betel nut industry. Consumption is mining, which will benefit both the betel nut industry and consumers, realizing industrial growth and wealth appreciation. Entertainment Synthesis Foundation's in-depth deployment of the healthy betel nut industry will surely trigger an industry-wide innovation, completely change the market image of betel nut, and promote healthy betel nut to become the safest, healthiest and most refreshing functional food in the world. The betelnut chain serving the betel nut industry will become the most authoritative industrial digital platform in the betel nut industry, creating a model for blockchain technology to empower the physical industry!
  6. In recent years, betel nut has become more and more sought after by young people as a refreshing chewable product. In the past few years, betel nut was frequently questioned by the society and the media due to negative reports of hidden health risks. 95% of betel nuts in China are produced in Hainan Province. Because the processing of betel nuts in Hainan has always followed the outdated technology of traditional smoked cooking, the betel nuts black fruits produced are prone to contain carcinogen benzopyrene, and the smoking process will also pollute the environment. . In 2017, Hainan Province launched a special action to clean up smoked and roasted earthen stoves. The purpose is to promote the transformation and upgrading of the betel nut industry and realize the safe production of betel nut. Without earthen stove smoking, how can we produce betel nuts that are good for export and healthy? I have to mention one person here. It can be said that without him, there would be no safe and healthy betel nut in Hainan today. He is Wang Dingsheng, the general manager of Hainan Yongsheng Environmental Technology Co., Ltd. The Hainan Origins of him (Hainan Yongsheng Environmental Protection Technology Wang Dingsheng) Wang Dingsheng was born in Xining, Qinghai. He has a bold personality and a modest man. He is a standard Northwest man. After graduating from a technical engineering school in East China in Nanjing in 1990, he was assigned to a machinery factory in Qinghai, and then went to work in Hainan Island. Since then, he has forged an indissoluble bond with Hainan. Hainan in 1990 was a brand new place for anyone at the time, full of opportunities to make great achievements, especially for Wang Dingsheng. In 1988, the central government decided to establish Hainan as a province and establish the Hainan Special Economic Zone. After that, Hainan's economy took a fast track. Due to its unique natural resource advantages, Hainan has abundant agricultural products resources. Selling these agricultural products to all parts of the country is one of Hainan's important measures to seek development. However, due to the remoteness of Hainan, the Qiongzhou Strait has blocked the connection between the island and the mainland, and poor logistics is an important bottleneck for Hainan’s agricultural exports. In order to solve this problem, the Hainan government initiated the "Green Passage" project to open up the logistics and transportation between Hainan and other provinces. Under the call of the government, Wang Dingsheng actively devoted himself to the construction of green passages. Hainan Wanling Tropical Agricultural Products Comprehensive Logistics Park Wang Dingsheng is a high-quality student with a major in automation. In 2013, in order to meet the catering market's standardized delivery demand for box lunches and fast food, Wang Dingsheng invented a set of automatic cooking machines and a set of equipment that automatically puts dishes into lunch boxes and automatically packs them. The automatic cooking machine can complete 668 home-cooked dishes, input the recipe, and add the ingredients to complete it automatically. The automatic cooking machine and the automatic packing machine can realize the linkage, which can make cooking, serving and packing in one go. Once launched, these two sets of equipment have been favored by many factories and catering service departments in the construction industry. They have also been included in the growth plan project by CCTV "China Business Review", and were shortlisted in the top ten of the "China Good Projects" that year. In 2017, it was the 26th year that Wang Dingsheng came to Hainan. In these years, Wang Dingsheng has made great contributions to the development of Hainan as a professional technical master, and he has been commended by the government many times for this reason. Wang Dingsheng has not forgotten his mission and responsibilities because of these honors. It coincides with the Hainan government's determination to completely eliminate and upgrade the production and processing of betel nut, the pillar industry of Hainan. He knows this is another opportunity and challenge, just as he came 26 years ago. It's the same as Hainan, where everything is waiting to be developed. Innovate the betel nut process and promote industrial upgrading Betel nut is the world's fourth most refreshing product after cigarettes, alcohol and coffee. It contains betel nut polysaccharides and polyphenols and many other beneficial substances to the human body. It has a refreshing taste and is deeply loved by the public. Chinese people have been eating betel nuts for more than 2000 years, and China has become the world's second largest betel nut producing country. Betel nut has a long industrial chain and many links, making it a typical labor-intensive industry. For thousands of years, the production and processing of betel nuts in Hainan has followed the production process of roasting betel nuts with earthen stoves. However, the betel nuts produced by this process are extremely carcinogenic and cause environmental pollution. With the rapid increase in betel nut consumption, the society's attention to health problems caused by betel nut eating has been increasing, which has weakened the social reputation of betel nut and hindered the development of the betel nut industry. Hainan Province is the largest betel nut producing area in China, and betel nut is also one of Hainan's pillar industries. In order to reverse the market image of betel nut and change the industry's backward production methods, the Hainan government launched the green transformation project for betel nut drying in 2013. However, the cost of drying equipment is high. The white fruit produced by the drying process is obviously not as good as the black fruit made by smoke. The market sales of white fruit are bleak, and the green transformation of the betel nut industry once entered a downturn. The important reason for the unsuccessful green transformation is that the technology is not in place. Wang Dingsheng realized the high cost of new equipment, lack of supporting equipment and technical transformation, so he determined to establish his own company, Hainan Yongsheng Environmental Technology Co., Ltd., and invested in betel nut equipment R&D and process improvement. After several years of research and development and experiments, by 2017, Wang Dingsheng had completely innovated the production process of betel nut. He pioneered a unique approach, using low-temperature endogenous smoke circulating smoking technology to process betel nut; at the same time, he also developed a supporting production line, the cost of this production line is much lower than the current "green drying equipment", not only pollution-free, but also the taste of betel nut does not lose to the traditional smoked black fruit. For this reason, Wang Dingsheng applied for 22 technical patents and was the first inventor of the low-temperature endogenous smoke cycle smoking process. After testing by relevant departments, the carcinogen content of betel nut and black fruit produced by Wang Dingsheng's equipment and technology is all lower than the national food standard and fully meets the market's requirements for healthy betel nuts. Last year, the Hainan Provincial Department of Agriculture and Rural Affairs listed the betel nut equipment developed by Wang Dingsheng Enterprise as the first place in the "2019 Hainan Province Betel Nut and Black Fruit Environmental Protection Drying Equipment Promotion List". Immediately, Hainan Province, a major producer of betel nut, decided to comprehensively promote Wang Dingsheng's betel nut technology and production line to help the industry realize transformation and upgrading. Gorgeous turn around, create another glory In 2017, in order to revitalize the betel nut industry, the Hainan Provincial Government decided to make a big strike, use tough policies to eliminate outdated technologies, and launched a special clean-up action for the betel nut industry to force the industry to upgrade. Many betel nut manufacturers have begun to reorganize their industry resources. Many well-known betel nut brand manufacturers across the country have also spotted the policy situation and settled in various cities and counties in Hainan Province at this time. They have fully adopted Wang Dingsheng's low-temperature internal cycle smoking and roasting process to promote the entire betel nut industry. Now Hainan betel nut is no longer synonymous with carcinogenic food, but a model of healthy, refreshing and refreshing food. Wang Dingsheng believes that the current betel nut products are too single, people only know about chewing betel nuts, but other betel nut products are still little known; the development of the industry is also very single, and the huge value of the betel nut industry has yet to be discovered. If biotechnology is used to extract betel nut polyphenols and betel nut essential oil, greater market value will be created. Wang Dingsheng predicts that the potential of the entire betel nut market is at least 100 billion yuan, far exceeding the current market scale of tens of billions of annual output value. In order to serve the betel nut industry and promote the development of the industry, Wang Dingsheng decided to take the production of advanced betel nut industry supporting equipment as the company's strategic development direction. According to Wang Dingsheng’s plan, in the next few years, the company will continue to improve the endogenous smoke cycle smoking equipment to increase the daily output of the equipment; at the same time, it will focus on the research and development of betel nut bio-extraction technology, extracting betel nut polyphenols and betel nut essential oil, providing equipment services to help the industry further upgrade. It is believed that in the near future, Wang Dingsheng’s enterprise will become the backbone of the domestic betel nut industry chain, and the main force Hainan will occupy the commanding heights of the global betel nut industry. summary With 30 years of association with Hainan, Wang Dingsheng has contributed his passion to the development and construction of Hainan. In 2018, the central government decided to build Hainan into a free trade zone (port), enjoying the most open policy treatment in the country and ushering in another historic development. opportunity. Wang Dingsheng sees a good opportunity for Hainan's betel nut industry to go global. Hainan’s development will only be better in the next 30 years. As the first person in the innovation of China's betel nut industry, Wang Dingsheng will continue to work together to contribute to the benefit of Hainan’s hot land !
  7. Singapore Entertainment Synthesis Foundation is a professional investment fund focusing on functional diet, health and entertainment industries. In the past few years, it has successfully invested in artificial meat unicorns such as Beyond Meat, JUST, and Memphis Meat. Unicorns that invest in alternative foods are not new, and many venture capitalists are also participating. However, the approach of the Entertainment Synthesis Foundation is obviously different from other venture capital institutions, which is mainly reflected in the Entertainment Synthesis Foundation's rebuke. Huge funds have built a general supply chain system by itself, and have continued to invest in the field of information technology, using big data and blockchain technology to provide support for business decisions, and at the same time deeply participate in corporate management, provide superior resources for companies, and help companies grow quickly,not ust seek a few seats on the company's board of directors. It is precisely because of the pragmatic development of the Entertainment Synthesis Foundation that has promoted the rapid development of the artificial meat industry in recent years. After the listing of Beyond Meat in 2019, it has brought dozens of times of high returns to the Vision Fund. The artificial meat that was once misunderstood is now entering thousands of households. The well-known fast food brand KFC also announced not long ago that it will introduce hamburger products using artificial meat in China. Obviously it can enjoy the investment income, why does the Entertainment Synthesis Foundation spend such a high price to provide professional services for the companies it invests in? This is inseparable from the investment philosophy of Magee Toland, the founder of Entertainment Synthesis Foundation. Entertainment Synthesis's investment management philosophy At the beginning of the establishment of the Entertainment Synthesis Foundation, Magee and his colleagues established the investment management principles of "value investment, professional first, serve industry". Among the many investment targets, they will select companies that can improve people's quality of life and bring long-term value to people for investment. The next thing to do is how to do effective post-investment management, which requires the foundation to have a physical service foundation. The first private equity fund product issued by the foundation since its establishment in 2010 is called the Vision Fund. The meaning is to provide more nutritious and healthier diet options for the whole society through investment and management in the functional diet industry. Nowadays, the investment scope of the fund has expanded to the health industry, cultural entertainment industry and other emerging industries, but the original intention of value investment has not changed. Magee, the founder of Entertainment Synthesis, knows that it is not enough to invest funds in these unicorns. Take the food industry as an example. The industry has been monopolized by traditional industrial capital for a long time. It is so difficult to innovate and break through it. As a senior expert in the food supply chain for many years, he realized that it is necessary to integrate resources and establish a supply chain system that is not controlled by traditional industrial capital to achieve breakthrough. In order to help the artificial meat industry achieve long-term development, Magee has integrated a large number of industrial resources through the Entertainment Synthesis Foundation, and has reached strategic cooperation intentions with food giants Hometown, French's Food and other companies. On the one hand, it has joined forces with traditional industrial capital to seize the available resources. On the other hand, Magee has invested in the establishment of its own supply chain system in the United States, integrating raw materials, processing, and logistics and distribution, so that all companies invested by Vision Fund can use this system to achieve efficient resource transfer and achieve large-scale expansion. The advantage of this is that it can not only help these companies to grow rapidly, but also allow the Entertainment Synthesis Foundation to deeply bond with these companies to form a substantial community of interests, allowing high-quality companies to continue to create income for the fund like a snowball. Facts have proved that this practice has promoted the development of Entertainment Synthesis' investment system. In the past ten years, with the acceleration of the pace of life of the urban population, especially the acceleration of urbanization in the Asia-Pacific region, the development of functional diets, fashionable drinks, health industries, and film and television entertainment has been very rapid. Entertainment Synthesis Foundation invested in Silicon Valley's meal replacement innovation company Soylent in 2015. The company's current valuation has reached 1 billion US dollars and has become a unicorn in the new meal replacement industry. In 2016, the Entertainment Synthesis Foundation participated in STX Entertainment, a new American film and television production platform led by Tencent and PCCW, and is now valued at nearly US$2 billion; in 2017, it invested in the emerging e-cigarette brand Ovale, and entered the genetic testing market in 2018. Invested in a number of powerful industry unicorn companies such as Illuminia, a genetic testing equipment company, and Progenity, a genetic testing technology company. Entertainment Synthesis Foundation uses its own resource advantages and technological advantages to help these companies obtain excellent market channels, and uses technology to help companies do business management and global promotion. Because only the company has broad development prospects, the capital can obtain long-term and stable returns, which requires mutual promotion by both parties. Continuously explore the market potential of new industries These successful investments made Entertainment Synthesis Foundation quickly become a dark horse in the private equity industry and began to attract more and more high-end investors. Today, the scale of assets managed by the Entertainment Synthesis Foundation has reached US$5 billion, and it contributes an average of 28% returns to investors every year. In order to continue to bring returns to investors, Entertainment Synthesis Foundation is continuously investing in new industries. At present, Entertainment Synthesis Foundation is deploying the refreshing fast-moving consumer goods market, of which the betel nut industry is the investment focus. Coffee, alcohol, tobacco, and betel nut are recognized as the world’s top four refreshing fast-moving consumer goods. Among them, coffee, alcohol and tobacco are already well known to the public. People’s awareness of the corresponding product brands and categories is very high, and the room for market expansion is almost saturated. However, betel nut is an exception. At present, the main consumption areas of betel nut are concentrated in the Asia-Pacific region. India and China are the world’s largest betel nut markets. However, these regions have not produced internationally renowned betel nut brands, and the industry’s production capacity is highly dispersed; There are many misunderstandings about betel nut, and health concerns are an important obstacle hindering the further expansion of the betel nut industry. In fact, the betel nut industry is undergoing transformation. The traditional high-temperature smoked black fruit production process is being eliminated by many companies. Some excellent betel nut companies have adopted low-temperature endogenous smoke and roasting technology to produce betel nut black fruit. The betel nut produced by this process can not only take into account the taste but also the health and environmental protection, it completely subverts many people's cognition of betel nut in the past. Entertainment Synthesis Foundation believes that betel nut itself is no less neurostimulating than cigarettes, alcohol and coffee, but is less addictive; in the long run, the new and healthier betel nut products will be the best on the market than tobacco, alcohol and coffee. Excellent refreshing product, this is a rare new opportunity. Entertainment Synthesis Foundation has selected 21 leading betel nut companies in the world and will establish long-term strategic cooperation and investment relationships with them. Among them, Hainan, China, is home to the world's largest betel nut industry cluster, and Hainan Province has the advantage of a free trade zone policy, which is very beneficial to the investment, financing and development of the industry. Perhaps in the future, the world-renowned betel nut brand will be born in Hainan. summary Gill Hood, CMO of Entertainment Synthesis Foundation, said in an interview with the Financial Times: The success of the fund depends on our consistent investment philosophy. Changes in the investment field have never changed the investment principles of Entertainment Synthesis Foundation. Any industry needs professional management services, so we have always upheld the investment management philosophy of professional first and serving the industry. This is our biggest advantage. With the rapid development of big data and blockchain technology, the business sector has more and more demand for these cutting-edge technologies. Now all walks of life are very sensitive to big data, and it is very important to make business decisions based on big data. Last year, Entertainment Synthesis Foundation established a big data technology analysis department and a blockchain research and development department, specializing in industrial data analysis, market research, and technology research and development. The purpose is to better help the fund in investment management and better provide services and support for the invested enterprises. As an atypical capital in the private equity market, Entertainment Synthesis Foundation is empowering the industry with its unique investment complex model, allowing capital not only to stay in equity investment, but to integrate industry and finance, and to allow resources and technology empower industry development to achieve long-term win-win results. It is believed that the Entertainment Synthesis model will become a model of investment focusing on industry in the future, allowing investment funds to move toward industrialization and specialization.
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