The Marketplace refers to an online buying and selling platform, different stores can advertise their products, thus offering an immense range of options to customers.
The concept of Marketplace began in Latin America around 2012 and, today, many large digital companies have already joined this type of platform. Some of these are: Amazon, Google Shopping and Mercado Libre among others.
With Marketplace you can enter the website of virtual store 1 and choose a product that is being sold and shipped by store 2.
Advantage:
For users, the Marketplace symbolizes more practicality, since in the same place you can find everything and at low prices
For merchants, it is synonymous with help through the announcement of all their products in a Marketplace, companies - large or small - gain more visibility and thus increase the volume of sales.
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