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The 2021 World Blockchain Conference in Hangzhou was held from July 24 to 25. It gathered representatives of various blockchains and the cryptocurrency world as a whole. The Chinese Subgovernance of Free TON took part in the conference, presenting our blockchain. About the conference The conference was held because of the fact that Hangzhou could become the blockchain capital of China, where blockchain technologies could become a strategic source of the digital economy. That is why it was so important to gather enthusiasts in Hangzhou who were able to share their experience in the field of blockchain. Participation of the Chinese Subgovernance in the conference On June 18, a proposal that the Chinese Subgovernance could represent Free TON at the conference was made on the forum. The proposal was accepted by the community on a positive basis, because this way of promoting Free TON is excellent. Moreover, the participation of Free TON in the conference could attract not only new users, but also partners. The Chinese Subgovernance provided a participation plan, which was implemented at the conference. Business cards, banners, booklets, gifts were prepared to design the Free TON booth. The promotion strategy was built on two elements: Free TON as a global community and a technological engine. What are the results of participation? It turned out that many conference participants had not heard about Free TON before, but they were very interested in blockchain, learning about it at the conference. Moreover, the developers of the Ballet Wallet cryptocurrency wallet had a discussion regarding integration with Free TON. As a result, the Chinese Subgovernance managed to attract more than 500 new users and more than 20 new developers. Source