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We all want to invest in a legit company in the crypto currency world but like everything money related there are those who wish to take your money and run leaving you with nothing. Here are some red flags to help you determine if a token or ICO is not on the up and up. #1. The Team Members A real legit company will list the full names of all team members along with their background and experience. I find team members who also have LinkedIn pages with their full work history to be the most credible. Watch the photos posted. I have seen cropped, vacation and even cartoon characters. Unless a professional photo is present, I say avoid. #2. The White Paper Most white papers are used as a marketing tool. They will tell you about the service/product being offered. A rule of thumb is 2500 words minimum, it should have key product or service highlights. It is a marketing tool and should read like one. If the white paper seems unprofessional and doesn't leave the reader with a better understanding of the product or service offered as well as the benefits, it's a red flag the person didn't understand what the white papers purpose was. #3. Blockchain & Source Code Blockchains are a good thing. It's an open transparency into the dealings of a company who deals in crypto currency. The blockchain records everything that has happened since the company went live. Any alterations to a blockchain, like restarting a blockchain, these companies should be avoided. The source code within the blockchain should always be visible as this is what crypto currency is all about open transparency. If a company is hiding a source code something is not right and this token/coin should be avoided. #4. Company Public Statements A public profile and presence by a representative is vital to a companies image and public trust. Image is everything and the smallest public infraction can send even the biggest companies spiraling. How professional is the spokesperson? Does he or she always act with the companies best interest or are they combative? A company representative reflects the company, how the company works, how the company is run. Public statements become public record, and the utmost care for a spokesman must be taken into account, as their future depends on it. While this is just a short list you may have other points to add and I encourage them all! Hey if you liked this post please give me some love!