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As the first fundamental function We refer to the very old function since man populated the planet Earth and this is "Preserve the Resource You Use" as an example of beginning; those external and internal agents: (wear, heat, efforts, study, frustration, advances, body energy) that tend to deteriorate or improve the process. To save this point we use the study and discipline that define the proper functioning of these assets: Your ability to produce money with passion. The second function, and notoriously the most strategically relevant, lies in ensuring that the asset fully develops the function (Service) that the operational context requires to do that asset and generally this part is usually heavily neglected by yourself since you have no strategies Consistent to be at all times investigating and solving those links of low reliability in your technical decisions or certain of taking psychological actions. This day-to-day reality I detect in my work as a market operator, for example: The trader with more than 10 years of experience says he has "High Availability of the equipment" and on the other hand the "Low Reliability" of the same assets with which you work to do trading. Two divergent points of view that are summarized in the following sentence "So that I wish to have an asset available at 100% to be put into operation if when I require that 100% reliability be obtained from it, I cannot develop it", intense not? The great Internal opportunity that we have in front of us, is to satisfy this business need, to solve the reliability problems within the operational context, which if in doubt, after studying critical equipment, will give us a competitive advantage that will support our strategic advantages aligned with our vision. of the business. The important thing about this Philosophy (which has its respective Taxonomy) is that we are basically neglecting the chains of reliability in production processes, because our vision is focused only on the care of the machines. If you take this philosophy to decision making, you run into the same situation, just take your time to create an example of a paradigm, it usually happens a lot when you are going to operate in the market, excluding the issue of machines.