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A study revealed that in the third quarter of the year 28 billion dollars were spent on applications Due to social distancing measures due to the Covid-19 pandemic, many people have turned to their mobile devices to perform tasks that they previously did in physical spaces, such as working, studying and socializing. In addition, they have been one of the best entertainment options. Reasons why, among other things, there has been a record number of app sales in recent months. According to a new report by App Annie, a data analytics firm for the mobile applications market, during the third quarter of the year 33 billion new applications were downloaded worldwide and users spent 28 billion dollars on apps, a 20% more year after year. Consequently, the report notes, in the months of July, August and September people also spent more than 180 billion hours using apps, an increase of 25% compared to 2019. The analytics firm had already signaled in the first months of 2020 that the pandemic would have a lasting impact on consumer mobile behavior. The current figures confirm the prediction. In fact, they estimate that the market advanced at least two years in considering the pace it was taking. To detail The study shows that Google Play downloads grew 10% year over year. While iOS accounted for almost 9 billion downloads, 20% more than last year. Non-game apps on Google Play made up 55% of those downloads, while on iOS the figure was 70%, slightly higher. The top markets for downloads included India, Brazil and Mexico on Google Play, while on iOS the top two continued to be the United States and China. The study also revealed how the "new normal" in our country drove the download of certain apps. Thus, as students in Mexico joined distance classes, downloads of education applications grew by 25% and library and presentation applications grew by 270%. Moreover, as US consumers turned to the outdoors to find activities amid business closings, apps in the Travel, Boating and Weather categories saw strong growth of 50%, 25% and 15%, respectively. Games, Tools and Entertainment worldwide drove Google Play downloads. And in iOS Games, Photo and Video and Entertainment remained the top categories for five consecutive quarters. Expenses App Annie also highlights that on iOS, spending grew 20% this year to $ 18 billion. While Google Play experienced an increase of 35% and reached 10 billion. Non-game apps accounted for 35% of that spend on iOS and 20% on Google Play, largely thanks to subscriptions. The main markets where consumers bought apps were the United States and Japan in both app stores, with the addition of South Korea for Google Play. “Increased consumer spending on apps could also be linked to the pandemic. For example, Games, Social, and Entertainment were the largest categories by consumer spending on Google Play. And within the Entertainment category, spending was driven by streaming apps, including Disney +, Twitch, Globo Play and HBO Max, apps that may have benefited from more consumers staying home for entertainment. " The winning apps According to the study, TikTok became the number two app for consumer spending outside of games, thanks to increases in virtual tips for streamers. However, the highest quarterly growth in spending, outside of games, was driven by comic book app piccoma, YouTube, Tinder, and AbemaTV. Disney + also jumped one spot to reach number four in the world. However, in terms of monthly active users, Facebook still dominated the charts, occupying position one, followed by other apps that belong to the company: WhatsApp, Messenger and Instagram. The next most used applications were Amazon, Twitter, Netflix, Spotify, TikTok and Telegram. Games were one of the most important categories, Users spent more than 20 billion on games in the third quarter, a record. In addition, they reached 14 billion downloads.